Jean-Noël Kapferer

Jean-Noël Kapferer has written at least 4 books. Their most popular book is Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands with 1 save with an average rating of -⭐.

They are best known for writing in the genres Business & Economics and Business.

Community

Follow Along

We're an Open Book

Details	Readers Count
Advances in Luxury Brand Management	0 reads
Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands Jean-Noël Kapferer	1 read
The New Strategic Brand Management: Advanced Insights and Strategic Thinking Jean-Noël Kapferer	0 reads
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare Jean-Noël Kapferer	0 reads

Footer links