Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By

Geoffrey A. Moore

By

Geoffrey A. Moore

2006 • 273 pages

Ratings25

Average rating3.9

15

Crossing the Chasm

Crossing the Chasm

ByGeoffrey A. Moore

Type: Physical Book

Pages: 223

Release Date: 2006-01-01

ISBN 10: 0887307175

ISBN 13: 9780887307171

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