Ratings27
Average rating3.9
I've tried reading the print version of this twice and just was never able to keep reading, which was disappointing since I'm really interested in the topic.
Then I came across the audiobook version narrated by Scott Brick.
I couldn't stop listening. It was a fascinating journey into the history of the processed food industry, and I would seriously encourage EVERYONE to read it.
We have a tendency to trust corporations, and they can very easily manipulates us with advertising – anyone who's seen MAD MEN knows that I'm talking about – as well as using science and the reaction the brain has when it's introduced to massive amount of salt, sugar, and fat. All of that information is used in the process of making and selling food to consumers.
Incredibly interesting read.
This books is just great. It accounts the evolution of the processed-food industry in detail, and how we got to the “Obesity Epidemic”. Very much recommended.
Fascinating and enlightening look at the food industry. Definitely making me rethink my eating habits and why I make the choices I make.
Investigative reporting that's strong on narrative and thick with history and facts. It exposes the fact that a lot of science and marketing have gone into what we find on our shelves. The book will challenge you to think wisely about what you put in your mouths - because its not just your waistline that's getting fat, it's the coffers of big food companies' that are as well.
What struck me most, was how each company was compelled to sell more of its product because they are beholden to their shareholders- there is no “enough”. So even if individually we are told to consume less wtv, the company is bound to sell more. Health and wellness subsumed to profits even when sections of a company might have better intentions.