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The book starts out really well and strong. Though I wasn't entirely sure who I was supposed to be plumping for, each character had their own sadness.
There's a tech background to the book that I've seen face to face, not the AI/sentient bits, but the constant tracking and the BS fobbing off that people in tech (who mostly don't understand their tech) use. Certainly for the first half of the book I found myself chuckling away.
The story and outlook is pretty bleak: all privacy lost, super corp tracks your every move and uses that information to then manipulate your decisions. Pretty much what we face today, in the early 20s, with Google and Facebook.
For me, I felt like the book started to lose it's momentum around halfway and it felt like the story was stagnating. I wasn't really sure how the antagonist actually ties up with the story, or even if indeed the were the/an antagonist.
It also felt to me like it ended abruptly without really being able to say anything. Which might be because we already like in a world where super corp does indeed hold our privacy to random and there's really no escaping it and even then in the face of criminal behaviour (see Brexit campaign and Trump) there's no recourse that the either the law can apply or society seems to want to see actioned. That's to say: it's pretty messed up.
I received a copy of this from Netgalley and the Publisher in exchange for my open and honest review.
Joanna Kavenna's highly unusual and unpredictable novel, Zed is not what you expect. Going into the story, and looking at the gorgeous cover, you would think that what you are in for is a deep science fiction story. While reading it, your perception of the story changes to confusion. Then you realize what this is, is a stylistic darkly humorous techno-thriller that is more about how digitally enthralled we are with technology and human nature, then the ins and outs of the technology itself.
The story starts with Douglas Varley, a technologist for a large company called Beetle. Beetle reminds me of what Amazon could be in 10 years and no laws. Beetle has integrated itself into every facet of human life. From the regulation of physiological things, “You might need to do some deep breathing Eloise. Your pulse is elevated, and something is burning.” To society, people are paid in beetle credits. Predictive algorithms predict crimes before they happen, programs speak for you, and humanity is quantified down to data points and numbers. Other characters, company owner Guy Matthias, and police officer Eloise Jayne also have interesting parts that balance out the weird dynamics of such a dizzying computer-driven world. All of these data points and prediction, belie the one unquantifiable behavior humans have, choice. The choice humans have to behave unpredictably.
This story is written in almost a frenetic style. It bounces from one character to the next, then through technical jargon and back again. It is spastic and, at times, challenging to follow. Stylistically, the idea behind the novel is excellent. Technology has infused our existence. We talk to our phones more than we talk to people. We talk about idealistic human behavior but often lack context. We live in soundbites in this digital world. But because of the frenzied pace of the story and dialog, I had a difficult time making connections with the story. Instead of caring about any of the characters, It all blended in a freewheeling cacophony of digital noise. In hindsight, this may have been the point all along from author Joanna Kavenna. But for me, as a reader, it felt very flat.
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