The Copywriter's Handbook

The Copywriter's Handbook

By
Robert W. Bly
Robert W. Bly
1985 • 432 pages

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Average rating3.8

15

List

105 books

2 Strategy Marketing

Aldor
Aldor
Zero to One: Notes on Startups, or How to Build the Future
#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness
Make Your Bed
Ai Superpowers: China, Silicon Valley, and the New World Order
Scrum: A arte de fazer o dobro de trabalho na metade do tempo
Playing to win: How strategy really works

List

1,529 books

1st Reference

Diogenes
Diogenes
Shadowstorm
Law of Success, The
Startup CEO
The Aleph and Other Stories
La noche boca arriba y otros relatos
The Beatles Anthology

List

59 books

Management

Diogenes
Diogenes
The Effective Executive
The One Minute Manager
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
The power of habit why we do what we do and how to change it
The Checklist Manifesto: How to Get Things Right
The Decision Book: 50 Models for Strategic Thinking
See You at the Top

List

344 books

Non Fiction

Zhep
ASZ
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
The 7 Habits of Highly Effective People
How to Win Friends and Influence People
The Magic of Thinking Big
The Fine Art of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills -- and Leave a Positive Impression!

List

5 books

Business Minded

goldenedges
Eri
How To Win Friends and Influence People
Big Magic
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
The Copywriter's Handbook

List

9 books

Read Nonfic Only

Zeezojeezo
Zeezo
Crying in H Mart
A Long Way Gone: Memoirs of a Boy Soldier
The Diary of a Young Girl
The Crowd; study of the popular mind
How to Love
The Copywriter's Handbook

List

15 books

Sales

kerman
Kerman
How I raised myself from failure to success in selling
One Up On Wall Street
Zig Ziglar's Secrets of Closing the Sale
How to Master the Art of Selling
Pitch Anything
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
SPIN Selling

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14 books

Marketing

briansuhr
Brian Suhr
Advertising and Promotion: An Integrated Marketing Communications Perspective
The Copywriter's Handbook
Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing
Ogilvy on Advertising
Logo Design Love
Designing Brand Identity